I read an interesting column about this a few weeks ago. It is in Dutch and behind a minor paywall, so let me know if you are having trouble with it.
The main point of it is that we need privacy to keep our state and democracy running. It is not only to protect the private, but the public too. It is also about the consequences of using data: what happens if wrong interpretations of incomplete data are used to make large decisions on people’s individual lives?
Another good insight: it might have the wrong name. ‘Privacy’ reminds us of a sunny beach in France, where one can lie naked without being seen. It feels like a luxury product. In that way, we frame it wrong.